If you’re not yet using Pinterest to attract clients you could be missing out on a lot of traffic to your website and potential new clients. After all, Pinterest and wedding planning are a perfect match. The life of a “Pin” on Pinterest is actually around 3.5 months, so one pin can work a lot harder for you than a single post on any other social media platform.
As you probably know, a lot of Pinterest’s early adopters were brides who used Pinterest to plan their wedding. Whether you are a photographer, a florist, a wedding planner or a travel agent who specializes in honeymoon destinations, Pinterest is a must for you.
One mistake that I see a lot of wedding professionals make on Pinterest is that they create boards centered around their own interests instead of the interests of their target market or clients. On Pinterest you want followers – they are the ones who usually see and repin your pins. The #1 way to get them is to create boards that appeal to them.
Think about what your target market is interested in and feel free to think outside the box – yes, they are getting married, but what else could they be doing at the same time? They can also be planning to have children, buying or decorating a house, moving to a new city, trying to lose weight so they can fit in their wedding dress or planning their financial future. If you think about all of the different things that they are doing at this state in their life and create boards around those topics, you’ll get a lot of Pinterest followers in no time.
Top 10 Pinterest Boards Every Wedding Pro Needs
- Honeymoon destinations – one of the exciting things about getting married is going on a honeymoon after the wedding. Create boards around best honeymoon destinations and pin great photos that are inspiring and uplifting.
- Wedding fashion – this is an obvious one, but brides are constantly looking for wedding dresses, wedding shoes, wedding rings and everything else that has to do with the look of their wedding. Why not inspire them by creating boards with amazing wedding dresses or budget-friendly wedding dresses, wedding shoes and wedding rings.
- Bridal fashion
- Bridesmaids fashion
- Groom and Groomsmen fashion
- Other wedding professionals – if you are a wedding photographer, for example, you probably know a lot of other wedding professionals. Why not create a board titled MY PERSONAL WEDDING PROFESSIONALS RECOMMENDATIONS and recommend florists, wedding planners, jewelry stores, chefs and other professionals whose services complement yours. This is a great place to use sub-boards and keep the other vendors in categories so that clients can easily locate them.
- Color inspiration – most brides spend a lot of time picking a color scheme for their wedding. You can create a board around different wedding color schemes to inspire your potential brides. This not only makes a great, colorful board, but it saves your potential clients lots of time. This is a great place to use sub-boards and keep the colors in categories so that clients can easily locate them.
- Cool wedding activities – why not create a board around unusual or wacky activities that brides can incorporate in their wedding. These can include a fun photo booth, wedding reception games, a piñata, a magician or a treasure hunt or even a great mixed playlist by your favorite DJ.
- Bridal party gifts – engaged couples are always looking for ways to spoil their wedding party. Show them some great gift ideas and packaging products. These can include cute beverage bottles, robes, snack packs, wedding survival kits, etc.
- Wedding venues – the possibilities with this board are endless. You can add pins that incorporate wedding venues in your city, in your state or anywhere in the world.
- Wedding Tips – everyone wants something to make their life easier… gather a board full of planning tips and tricks like planning timelines, a list of wedding websites to find vendors, a list of websites to start a registry.
- Client testimonials – to add credibility and social proof, you can create a board that has photos of your clients as well as quotes about how they liked working with you. Photos on Pinterest that have both text and an image are more likely to go viral than just the plain image, which is great if you’re looking to increase your follower count.
- Run a “Pin your dream wedding and win” contest – here, you can invite your followers and potential clients to create a board where they pin images from their dream wedding. After all of the entries are submitted, you can invite your followers to comment on which dream wedding they like the most and the winner gets a gift certificate for your products of services.
Pin It!
